
Get to know us:
We are passionate about looking after children’s feet, from those precious first shoes to some fresh new kicks - we want to make sure they have the best fitting shoes, that pack a punch in the style stakes too. We are here to make shoe shopping for kids of all sizes fun and easy.
Our Story:
Use the slide to see our journey, est 2017

2019
Here’s Jen (the boss) - Jen took over the business in June 2019 when Imogen hung up her fitting gauge. Jen had previously worked in retail and after having her daughter Ava (the real boss) in 2016, started working in the shop. Having dreamed of owning a shop one day Jen was the perfect person to take on the business. While lots has changed over the past 18 years one thing remains at the heart of the business and that’s that we are committed to ensuring every child receives the attention and knowledge of our team. Leaving the shop with not only great fitting shoes, that will look after their feet, but also a fun and magical experience.

2025
We have a small team of wonderful people, some of which have been with us from the very start. We are always on the look out for new and exciting brands, and having just rebranded we are very much looking forward to the future. On our superb Bruntsfield Highstreet, in Edinburgh. We hope - very soon! To have a transactional website so we can bring wonderful products to your door, all with our expertise and guidance.

2007
Maddie and Marks journey started back in 2007, when Imogen first had the idea of opening a Childrens shoe shop. Frustrated by the lack of range and style available for her daughter, Madeline’s, first shoes Maddie and Marks was born. Founded on a belief that every child is special - she made Maddie and Marks her priority. Ensuring service and fitting expertise was at the heart of the business.


Our Achievements:
Over the years we have been honoured to receive various awards from the highly regarded Drapers including Highly Commended Independent Retailer in 2022. We were delighted to be shortlisted again in 2025 in three different categories', with Jen Tait winning Store Member of the Year for her Rebranding of the business!
What we stand for:
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Independent Business:
We are truly independent and locally owned, by Jen (and Ava aged 8.5) Jen is passionate about keeping our high street alive, whilst having fun.
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Customer Service:
We have a small team of experienced staff some of which have been with us from the start. We work together as a team to help you find the right shoes and fit.
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Huge Range:
We pack a punch, for a tiny shop we manage to stock a HUGE range of options that fit every type of foot, from narrow to wide, and everything inbetween
Meet the team:
We’re proud to have a dedicated team of 11 highly trained and experienced staff who are passionate about finding the perfect fit for every child. Our team is here to offer expert advice and friendly service - so you can shop with confidence knowing your little or big feet are in safe hands.

Owner/The Boss
Jen W
Jen has owned the business since 2019 and has years of retail and management experience. Jen loves having a tight wee team in store keeping the atmosphere fun and the kettle on!
Jen's favourite brand is Froddo and more recently TT Kids - the colours are amazing!

Manager/fashion icon
Michelle
Michelle has been with us for 10 years now. Having worked in all of the original Maddie and Mark's stores Michelle is the OG Maddie and Mark's employee. Michelle's favourite brand is Ricosta!

Supervisor/Social media manager
Jen T
Jen has been with us for 6 years now. Recent graduate in Graphic Design and the face behind the recent rebrand. Jen is off travelling from September, but she will be back to help us get our socials buzzing BTS from December. Jen's favourite brand is Geox!

Supervisor/Vinted Sales
Alex
Alex has been with us for 4 years now. Alex is our pageant queen and mainly works at a local nursery taking care of a lot of our customers, but she's always on hand to help during busier periods. Alex's favourite brand is Skechers.

Supervisor/ Dionasour enthusiast
Sammi
Sammi has been with us for just over a year. Having previously worked at Rogerson's Footwear alongside owner Jen. Sammi has fantastic shoe knowledge and volunteers at a theatre club! Sammi's favourite brand is Bobux.

Sales Assistant/ Olive enthusiast
Leila
Lelia has been with us for 2 years now. A freshly graduated historian who has had great shoe experience having worked at Camper and a children's shoe boutique in London. Lelia's favourite brand is Froddo.

Sales Assistant/Fantastic photographer
Breagh
Breagh has been with us for a year now! About to start university studying business, but will be back during the holidays to help. Breagh's favourite brand is Ricosta!

Sales Assistant/ Primary Teacher in the making
Lucy
Lucy's has been with us for 3 years. Currently studying to be a primary teacher at university. Lucy's favourite brand is Ricosta!

Mascot
Maddie
Meet Maddie, designed by lovely Ava. Maddie's hobbies include hockey, gymnastics, art's and crafts, and drinking pink lemonade.
Fun Facts:
Maddie's favourite book is Isadora Moon, favourite colour is pink, and loves the Great British Bake Off.

Mascot
Mark
Meet Mark, designed by the amazing Flora. Mark's hobbies include racing his friends, being a party animal and super sporty.
Fun Facts:
Mark's favourite shoes are trainers, his favourite season is spring and favourite food is pancakes with banana and honey.

Mascot
Pup Pup
Meet Pup Pup, designed by the amazing Robin. Pup Pup's hobbies include playing tig, football, chasing cats and making new friends.
Fun Facts:
Pup Pup can jump really high, Pup Pup's favourite food is biscuits and favourite season is summer.

Mascot
Susie
Meet Susie, designed by the amazing Arran. Susie's hobbies include tennis, star gazing, swimming in the sea, writing in her diary and going to parties.
Fun Facts:
Susie likes to read the Babysitters Club, watch Harry Potter and has two guinea pigs.

Mascot
Bob
Meet Bob, designed by the amazing Seb. Bob's hobbies include playing football and drawing pictures.
Fun Facts:
Bob's favourite food is spaghetti bolognese and meringues, superpower is making people happy when they feel sad, and Christmas is his favourite season.

Mascot
Trixy
Meet Trixy, designed by the amazing Eimear. Trixy's hobbies include playing ice hockey, reading Mallory Towers and playing badminton.
Fun Facts:
Trixy's favourite colour is green, loves maths, and favourite food is triangular pizza with cheese and pepperoni.